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--- projects:move_along:business:business_plan [2026/02/19 16:55] – removed - external edit (Unknown date) 127.0.0.1
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+====== Preliminary Business Plan ======
+Business: ELF – Elfish Log Factory
+Type: Open-source software + services
+Related: [[projects:trafficelf|Traffic Elf Project]]
+----
+===== Business Concept =====
+ELF is a web-based commercial traffic scheduling system for broadcast radio stations.
+It manages:
+  * Advertisers
+  * Campaigns
+  * Commercials
+  * Daily scheduling
+  * Rivendell log export
+Target market:
+  * Small to mid-size radio stations
+  * Community stations
+  * College radio
+  * Nonprofits
+----
+===== Revenue Streams =====
+. Setup and installation
+. Monthly hosting and support
+. Consulting and customization
+. Premium or enterprise features (future)
+----
+===== Starter Pricing Model =====
+^ Service ^ Price Range ^
+| Basic install | $500–$1,500 |
+| Migration/setup | $1,500–$4,000 |
+| Self-host support | $49–$99/mo |
+| Hosted system | $99–$199/mo |
+| Managed station | $299–$499/mo |
+| Consulting | $75–$125/hr |
+----
+===== Year-1 Revenue Example =====
+Assume:
+  * 10 stations
+  * $149/mo average
+Monthly:
+  $1,490
+Annual recurring:
+  ~$18,000
+Plus:
+  * 10 setups at $1,000
+  = $10,000
+Total year-1 estimate:
+  ~$28,000 revenue
+----
+===== Year-1 Goals =====
+  * 5–10 paying stations
+  * $15K–$30K annual revenue
+  * Stable, production-ready software
+-----
+===== Year-2 Goals =====
+  * 20–40 stations
+  * $50K–$100K annual revenue
+  * Majority recurring income