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--- projects:move_along:operations:branding [2026/02/19 16:59] – removed - external edit (Unknown date) 127.0.0.1
+++ projects:move_along:operations:branding [2026/02/19 16:59] (current) – ↷ Page moved from projects:move_along:branding to projects:move_along:operations:branding freedomotter
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+====== ELF Branding Direction ======
+Project:
+ELF – Elfish Log Factory
+Tone:
+  * Technical but approachable
+  * Reliable
+  * Practical
+  * Not corporate
+----
+===== Visual Direction =====
+Primary Colors:
+  * Dark blue (#1f2d3d)
+  * Deep green (#1f4f46)
+  * Accent gold (#c9a227)
+Why:
+  * Radio industry feel
+  * Stability and trust
+  * Slight nod to “Elfish” theme without fantasy overload
+----
+===== Logo Concepts =====
+Concept 1:
+Minimalist factory silhouette + waveform line
+Concept 2:
+Stylized “E” formed by horizontal log lines
+Concept 3:
+Small subtle elf-ear accent on a log sheet icon (very subtle, not cartoonish)
+Avoid:
+  * Cartoon fantasy art
+  * Gaming-style logos
+  * Overly playful fonts
+----
+===== Tagline Options =====
+  * Traffic Scheduling, Simplified.
+  * Built for Broadcasters.
+  * Modern Logs for Modern Stations.
+  * Practical Traffic Management.
+----
+===== Brand Personality =====
+ELF should feel like:
+  * A solid tool engineers trust
+  * Built by someone who understands radio
+  * Practical, not trendy