====== ELF Demo Dataset – Small Town Community Station ======

Purpose:
Provide a realistic demo environment for sales calls, screenshots, and onboarding practice.

Station Profile:
  * Call Sign: WELF-LP
  * Frequency: 98.3 FM
  * Location: Maple River, USA
  * Format: Adult Contemporary + Local News
  * Staff: 3 full-time, 5 volunteers
  * Automation: Rivendell

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===== Station Assumptions =====

  * 6 commercial breaks per weekday
  * 2–4 spots per break
  * Light weekend traffic
  * Local advertisers dominate
  * Manual workflow previously (spreadsheet-based)

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===== Advertisers =====

1) Maple River Hardware
   Type: Retail
   Contract: 3 months
   Rotation: 30-second spot
   Schedule: 5x daily (Mon–Fri)

2) Sunrise Family Diner
   Type: Restaurant
   Contract: Ongoing
   Rotation: 2 different 30-second spots
   Schedule: 3x daily (7am, 12pm, 5pm)

3) Carter & Sons Auto Repair
   Type: Automotive
   Contract: 6 weeks
   Rotation: 30-second + seasonal promo
   Schedule: 4x daily (Mon–Sat)

4) Maple River Credit Union
   Type: Financial
   Contract: Monthly sponsorship
   Rotation: 15-second tag
   Schedule: Top-of-hour morning drive

5) River County Fair (Seasonal)
   Type: Event
   Contract: 2-week flight
   Rotation: 30-second promo
   Schedule: Heavy rotation final 5 days

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===== Campaign Types Represented =====

  * Fixed daily rotation
  * Time-of-day targeting
  * Multiple creative rotation
  * Seasonal/short flight
  * Sponsorship tag

This allows you to show different ELF scheduling scenarios.

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===== Spot Inventory Example =====

Weekday Break Structure:

6:50 AM – 2 spots
8:20 AM – 3 spots
12:15 PM – 3 spots
3:40 PM – 2 spots
5:10 PM – 3 spots
7:45 PM – 2 spots

Total weekday slots: 15

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===== Conflict Scenario =====

Create this intentional problem:

  * Maple River Hardware scheduled twice within same break.
  * Carter & Sons exceeds contracted weekly spot count.
  * River County Fair overbooked on final Friday.

Use this to demonstrate:
  - Conflict detection
  - Adjustment workflow
  - Regeneration of daily log

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===== Demo Day Walkthrough Script Alignment =====

When demoing:

1. Show Maple River Hardware campaign.
2. Generate Tuesday schedule.
3. Reveal conflict (double placement).
4. Fix it.
5. Export Rivendell log.

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===== Naming Conventions =====

Advertiser codes:
  MRH
  SFD
  CSA
  MRCU
  RCF

Spot names:
  MRH_30_Main
  SFD_30_Breakfast
  SFD_30_Dinner
  CSA_30_Service
  CSA_30_Seasonal
  MRCU_15_Tag
  RCF_30_Promo

This makes logs look realistic.

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===== Realistic Demo Talking Points =====

Use lines like:

  “Most small stations I talk to are juggling this in Excel.”
  “This system tries to keep you out of trouble before air.”
  “You should be able to generate tomorrow’s log in under 3 minutes.”

Avoid:
  - Corporate language
  - Enterprise buzzwords
  - Overpromising automation magic

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===== Screenshot Plan =====

Take screenshots of:

  * Advertiser dashboard
  * Campaign creation
  * Daily schedule view
  * Conflict warning
  * Log export screen

Use these for:
  - Website
  - Wiki
  - Outreach materials