====== Customer Acquisition Strategy ======

Target market:
  * Community radio stations
  * LPFM stations
  * College radio
  * Small commercial broadcasters

These groups:
  * Have limited budgets
  * Use manual systems
  * Need affordable solutions

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===== Phase 1 – Direct Outreach =====

Goal:
First 10 stations.

Actions:
  * Email 50–100 stations
  * Offer pilot installs
  * Provide early adopter pricing

Expected conversion:
  * 5–10%

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===== Phase 2 – Community Presence =====

Actions:
  * Post in radio engineering forums
  * Share on open-source communities
  * Publish setup tutorials
  * Present at small conferences

Goal:
  * 10–20 stations

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===== Phase 3 – Referral Growth =====

Actions:
  * Offer referral discount
  * Create case studies
  * Add testimonials to website

Goal:
  * 30+ stations

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===== Ideal Customer Profile =====

Station characteristics:
  * 1–4 staff members
  * Limited technical resources
  * Currently using spreadsheets or legacy software
  * Already using Rivendell or similar systems

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===== Simple Sales Funnel =====

1. Outreach email
2. Short demo call
3. Pilot install
4. 30-day evaluation
5. Convert to paid plan