====== Preliminary Business Plan ======

Business: ELF – Elfish Log Factory  
Type: Open-source software + services  
Related: [[projects:trafficelf|Traffic Elf Project]]

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===== Business Concept =====

ELF is a web-based commercial traffic scheduling system for broadcast radio stations.

It manages:
  * Advertisers
  * Campaigns
  * Commercials
  * Daily scheduling
  * Rivendell log export

Target market:
  * Small to mid-size radio stations
  * Community stations
  * College radio
  * Nonprofits

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===== Revenue Streams =====

1. Setup and installation
2. Monthly hosting and support
3. Consulting and customization
4. Premium or enterprise features (future)

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===== Starter Pricing Model =====

^ Service ^ Price Range ^
| Basic install | $500–$1,500 |
| Migration/setup | $1,500–$4,000 |
| Self-host support | $49–$99/mo |
| Hosted system | $99–$199/mo |
| Managed station | $299–$499/mo |
| Consulting | $75–$125/hr |

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===== Year-1 Revenue Example =====

Assume:
  * 10 stations
  * $149/mo average

Monthly:
  $1,490

Annual recurring:
  ~$18,000

Plus:
  * 10 setups at $1,000
  = $10,000

Total year-1 estimate:
  ~$28,000 revenue

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===== Year-1 Goals =====

  * 5–10 paying stations
  * $15K–$30K annual revenue
  * Stable, production-ready software

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===== Year-2 Goals =====

  * 20–40 stations
  * $50K–$100K annual revenue
  * Majority recurring income