====== ELF 3-Year Growth Plan ====== Business: ELF – Open-source traffic system for radio stations. Primary revenue: * Hosting * Support * Setup * Consulting ---- ===== Year 1 – Foundation ===== Goals: * 5–10 paying stations * $15K–$30K annual revenue * Stable production software Focus: * Pilot installs * Documentation * Fixing real-world issues * Building testimonials Success metric: * $2,000/month recurring revenue ---- ===== Year 2 – Expansion ===== Goals: * 20–40 stations * $50K–$100K annual revenue * Majority recurring income Focus: * Standardized onboarding * Hosted offering * Referral growth * Conference presence (optional) Success metric: * $5,000–$8,000/month recurring ---- ===== Year 3 – Stability ===== Goals: * 50–80 stations * $120K–$200K annual revenue * Mostly recurring income Focus: * Enterprise features * Partner resellers * Managed services Success metric: * $10,000+/month recurring