====== Startup Checklist ======

Step-by-step actions to launch the ELF business.

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===== Phase 1 – Pre-Launch =====

  - Choose business name
  - Register domain name
  - Create simple website
  - Create business email
  - Prepare pricing page
  - Draft basic service agreement

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===== Phase 2 – Business Formation =====

(Do this when first customer is ready or after relocation)

  - Form LLC in state of residence
  - Get EIN from IRS
  - Open business bank account
  - Set up bookkeeping software
    * Wave (free) or
    * QuickBooks

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===== Phase 3 – First Customers =====

  - Contact community stations
  - Contact LPFM stations
  - Contact college stations
  - Offer early adopter discount
  - Offer pilot installs
  - Collect testimonials

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===== Phase 4 – Stabilization =====

  - Reach 5–10 paying stations
  - Standardize install process
  - Write documentation
  - Launch hosted version