Customer Acquisition Strategy

Target market:

• Community radio stations
• LPFM stations
• College radio
• Small commercial broadcasters

These groups:

• Have limited budgets
• Use manual systems
• Need affordable solutions

Goal: First 10 stations.

Actions:

• Email 50–100 stations
• Offer pilot installs
• Provide early adopter pricing

Expected conversion:

• 5–10%

Actions:

• Post in radio engineering forums
• Share on open-source communities
• Publish setup tutorials
• Present at small conferences

Goal:

• 10–20 stations

Actions:

• Offer referral discount
• Create case studies
• Add testimonials to website

Goal:

• 30+ stations

Station characteristics:

• 1–4 staff members
• Limited technical resources
• Currently using spreadsheets or legacy software
• Already using Rivendell or similar systems

1. Outreach email 2. Short demo call 3. Pilot install 4. 30-day evaluation 5. Convert to paid plan