ELF 3-Year Growth Plan

Business: ELF – Open-source traffic system for radio stations.

Primary revenue:

• Hosting
• Support
• Setup
• Consulting

Goals:

• 5–10 paying stations
• $15K–$30K annual revenue
• Stable production software

Focus:

• Pilot installs
• Documentation
• Fixing real-world issues
• Building testimonials

Success metric:

• $2,000/month recurring revenue

Goals:

• 20–40 stations
• $50K–$100K annual revenue
• Majority recurring income

Focus:

• Standardized onboarding
• Hosted offering
• Referral growth
• Conference presence (optional)

Success metric:

• $5,000–$8,000/month recurring

Goals:

• 50–80 stations
• $120K–$200K annual revenue
• Mostly recurring income

Focus:

• Enterprise features
• Partner resellers
• Managed services

Success metric:

• $10,000+/month recurring