Table of Contents

ELF Branding Direction

Project: ELF – Elfish Log Factory

Tone:


Visual Direction

Primary Colors:

Why:


Logo Concepts

Concept 1: Minimalist factory silhouette + waveform line

Concept 2: Stylized “E” formed by horizontal log lines

Concept 3: Small subtle elf-ear accent on a log sheet icon (very subtle, not cartoonish)

Avoid:


Tagline Options


Brand Personality

ELF should feel like: