ELF Branding Direction

Project: ELF – Elfish Log Factory

Tone:

• Technical but approachable
• Reliable
• Practical
• Not corporate

Primary Colors:

• Dark blue (#1f2d3d)
• Deep green (#1f4f46)
• Accent gold (#c9a227)

Why:

• Radio industry feel
• Stability and trust
• Slight nod to “Elfish” theme without fantasy overload

Concept 1: Minimalist factory silhouette + waveform line

Concept 2: Stylized “E” formed by horizontal log lines

Concept 3: Small subtle elf-ear accent on a log sheet icon (very subtle, not cartoonish)

Avoid:

• Cartoon fantasy art
• Gaming-style logos
• Overly playful fonts

• Traffic Scheduling, Simplified.
• Built for Broadcasters.
• Modern Logs for Modern Stations.
• Practical Traffic Management.

ELF should feel like:

• A solid tool engineers trust
• Built by someone who understands radio
• Practical, not trendy