Purpose: Provide a realistic demo environment for sales calls, screenshots, and onboarding practice.

Station Profile:

• Call Sign: WELF-LP
• Frequency: 98.3 FM
• Location: Maple River, USA
• Format: Adult Contemporary + Local News
• Staff: 3 full-time, 5 volunteers
• Automation: Rivendell

• 6 commercial breaks per weekday
• 2–4 spots per break
• Light weekend traffic
• Local advertisers dominate
• Manual workflow previously (spreadsheet-based)

1) Maple River Hardware

 Type: Retail
 Contract: 3 months
 Rotation: 30-second spot
 Schedule: 5x daily (Mon–Fri)

2) Sunrise Family Diner

 Type: Restaurant
 Contract: Ongoing
 Rotation: 2 different 30-second spots
 Schedule: 3x daily (7am, 12pm, 5pm)

3) Carter & Sons Auto Repair

 Type: Automotive
 Contract: 6 weeks
 Rotation: 30-second + seasonal promo
 Schedule: 4x daily (Mon–Sat)

4) Maple River Credit Union

 Type: Financial
 Contract: Monthly sponsorship
 Rotation: 15-second tag
 Schedule: Top-of-hour morning drive

5) River County Fair (Seasonal)

 Type: Event
 Contract: 2-week flight
 Rotation: 30-second promo
 Schedule: Heavy rotation final 5 days

• Fixed daily rotation
• Time-of-day targeting
• Multiple creative rotation
• Seasonal/short flight
• Sponsorship tag

This allows you to show different ELF scheduling scenarios.

Weekday Break Structure:

6:50 AM – 2 spots 8:20 AM – 3 spots 12:15 PM – 3 spots 3:40 PM – 2 spots 5:10 PM – 3 spots 7:45 PM – 2 spots

Total weekday slots: 15

Create this intentional problem:

• Maple River Hardware scheduled twice within same break.
• Carter & Sons exceeds contracted weekly spot count.
• River County Fair overbooked on final Friday.

Use this to demonstrate:

1. Conflict detection
2. Adjustment workflow
3. Regeneration of daily log

When demoing:

1. Show Maple River Hardware campaign. 2. Generate Tuesday schedule. 3. Reveal conflict (double placement). 4. Fix it. 5. Export Rivendell log.

Advertiser codes:

MRH
SFD
CSA
MRCU
RCF

Spot names:

MRH_30_Main
SFD_30_Breakfast
SFD_30_Dinner
CSA_30_Service
CSA_30_Seasonal
MRCU_15_Tag
RCF_30_Promo

This makes logs look realistic.

Use lines like:

“Most small stations I talk to are juggling this in Excel.”
“This system tries to keep you out of trouble before air.”
“You should be able to generate tomorrow’s log in under 3 minutes.”

Avoid:

1. Corporate language
2. Enterprise buzzwords
3. Overpromising automation magic

Take screenshots of:

• Advertiser dashboard
• Campaign creation
• Daily schedule view
• Conflict warning
• Log export screen

Use these for:

1. Website
2. Wiki
3. Outreach materials