Purpose: Create a reusable 15–20 minute recorded demo for:

• Outreach follow-up
• Website embedding (future)
• Conference submissions
• Prospect education

Tone:

Calm
Practical
Radio-ops focused
Not salesy

Minimum:

• Screen recording software (OBS, Loom, etc.)
• Clear microphone (USB condenser preferred)
• Quiet room
• 1080p recording
• Clean browser window

Optional but helpful:

• Webcam in small corner
• Station-style background (subtle)

0:00 – 1:30 Introduction

1:30 – 4:00 Problem framing

4:00 – 9:00 Campaign + Scheduling demo

9:00 – 12:00 Conflict resolution demo

12:00 – 15:00 Log export (Rivendell alignment)

15:00 – 18:00 Hosting, support, pilot offer

—- Intro (Keep it natural)

“Hi, I’m <Your Name>, developer of ELF — Elfish Log Factory. It’s an open-source commercial traffic scheduling system built for small and mid-size radio stations.”

“This demo uses a small-town community station example.”

—– Problem Framing

“Many smaller stations I talk to are managing traffic in spreadsheets. The result is double-booked spots, missed rotations, and last-minute log stress.”

“ELF tries to reduce that friction.”

—– Campaign Demo

Show:

1. Advertiser
2. Campaign
3. Spot rotation

Narration:

“This is Maple River Hardware — five spots per weekday. You define the flight, daily count, and optional constraints.”

Keep it simple. Don’t click around randomly. Move with purpose.

—– Scheduling Demo

Generate a Tuesday schedule.

Say:

“The goal is that tomorrow’s log should take minutes, not hours.”

Pause. Let viewer see result.

—– Conflict Demo

Show the intentional conflict.

Say:

“Here’s a duplicate placement. This is the kind of thing that often slips through in spreadsheets.”

Fix it. Regenerate.

Calm tone. Confidence.

—– Log Export

Export Rivendell log.

Say:

“If you’re already running Rivendell, this should slot into your workflow.”

Do not over-explain file formats.

—– Hosting & Support

“ELF is open source. Stations typically pay for setup, hosting, support, and consulting.”

Explain 3 options briefly.

Mention pilot program.

• Speak slightly slower than normal.
• Avoid filler words.
• Keep cursor movements intentional.
• Pause instead of saying “uh”.
• Keep under 20 minutes.

Here’s a conversational version you can internalize instead of reading:

“Most small stations don’t need enterprise traffic systems. They need something reliable that prevents mistakes. That’s what ELF focuses on.”

“If you can generate tomorrow’s log in under three minutes and trust it, that’s a win.”

“The goal isn’t automation magic — it’s operational sanity.”

1. Watch once. 2. Trim dead space. 3. Upload privately (YouTube unlisted or Vimeo). 4. Use link in outreach follow-ups.

What you are communicating subconsciously:

• You understand radio operations.
• You are practical.
• You’re not trying to oversell.
• You built this because you saw a real gap.
• Community stations respond very well to that tone.

After recording:

Send 20 outreach emails.

When someone replies “interested” — Send demo link immediately.

Offer: “Would you like to try this with your real data?”

That converts curiosity into engagement.