Purpose: Create a reusable 15–20 minute recorded demo for:

• Outreach follow-up
• Website embedding (future)
• Conference submissions
• Prospect education

Tone:

Calm
Practical
Radio-ops focused
Not salesy

Minimum:

• Screen recording software (OBS, Loom, etc.)
• Clear microphone (USB condenser preferred)
• Quiet room
• 1080p recording
• Clean browser window

Optional but helpful:

• Webcam in small corner
• Station-style background (subtle)

0:00 – 1:30 Introduction

1:30 – 4:00 Problem framing

4:00 – 9:00 Campaign + Scheduling demo

9:00 – 12:00 Conflict resolution demo

12:00 – 15:00 Log export (Rivendell alignment)

15:00 – 18:00 Hosting, support, pilot offer

—- Intro (Keep it natural)

“Hi, I’m <Your Name>, developer of ELF — Elfish Log Factory. It’s an open-source commercial traffic scheduling system built for small and mid-size radio stations.”

“This demo uses a small-town community station example.”

—– Problem Framing

“Many smaller stations I talk to are managing traffic in spreadsheets. The result is double-booked spots, missed rotations, and last-minute log stress.”

“ELF tries to reduce that friction.”

—– Campaign Demo

Show:

1. Advertiser
2. Campaign
3. Spot rotation

Narration:

“This is Maple River Hardware — five spots per weekday. You define the flight, daily count, and optional constraints.”

Keep it simple. Don’t click around randomly. Move with purpose.

—– Scheduling Demo

Generate a Tuesday schedule.

Say:

“The goal is that tomorrow’s log should take minutes, not hours.”

Pause. Let viewer see result.

—– Conflict Demo

Show the intentional conflict.

Say:

“Here’s a duplicate placement. This is the kind of thing that often slips through in spreadsheets.”

Fix it. Regenerate.

Calm tone. Confidence.

—– Log Export

Export Rivendell log.

Say:

“If you’re already running Rivendell, this should slot into your workflow.”

Do not over-explain file formats.

—– Hosting & Support

“ELF is open source. Stations typically pay for setup, hosting, support, and consulting.”

Explain 3 options briefly.

Mention pilot program.

• Speak slightly slower than normal.
• Avoid filler words.
• Keep cursor movements intentional.
• Pause instead of saying “uh”.
• Keep under 20 minutes.

1. Watch once. 2. Trim dead space. 3. Upload privately (YouTube unlisted or Vimeo). 4. Use link in outreach follow-ups.