projects:move_along:business:acquisition_strategy
Table of Contents
Customer Acquisition Strategy
Target market:
- Community radio stations
- LPFM stations
- College radio
- Small commercial broadcasters
These groups:
- Have limited budgets
- Use manual systems
- Need affordable solutions
Phase 1 – Direct Outreach
Goal: First 10 stations.
Actions:
- Email 50–100 stations
- Offer pilot installs
- Provide early adopter pricing
Expected conversion:
- 5–10%
Phase 2 – Community Presence
Actions:
- Post in radio engineering forums
- Share on open-source communities
- Publish setup tutorials
- Present at small conferences
Goal:
- 10–20 stations
Phase 3 – Referral Growth
Actions:
- Offer referral discount
- Create case studies
- Add testimonials to website
Goal:
- 30+ stations
Ideal Customer Profile
Station characteristics:
- 1–4 staff members
- Limited technical resources
- Currently using spreadsheets or legacy software
- Already using Rivendell or similar systems
Simple Sales Funnel
1. Outreach email 2. Short demo call 3. Pilot install 4. 30-day evaluation 5. Convert to paid plan
projects/move_along/business/acquisition_strategy.txt · Last modified: by freedomotter