projects:move_along:operations:branding
Table of Contents
ELF Branding Direction
Project: ELF – Elfish Log Factory
Tone:
- Technical but approachable
- Reliable
- Practical
- Not corporate
Visual Direction
Primary Colors:
- Dark blue (#1f2d3d)
- Deep green (#1f4f46)
- Accent gold (#c9a227)
Why:
- Radio industry feel
- Stability and trust
- Slight nod to “Elfish” theme without fantasy overload
Logo Concepts
Concept 1: Minimalist factory silhouette + waveform line
Concept 2: Stylized “E” formed by horizontal log lines
Concept 3: Small subtle elf-ear accent on a log sheet icon (very subtle, not cartoonish)
Avoid:
- Cartoon fantasy art
- Gaming-style logos
- Overly playful fonts
Tagline Options
- Traffic Scheduling, Simplified.
- Built for Broadcasters.
- Modern Logs for Modern Stations.
- Practical Traffic Management.
Brand Personality
ELF should feel like:
- A solid tool engineers trust
- Built by someone who understands radio
- Practical, not trendy
projects/move_along/operations/branding.txt · Last modified: by freedomotter