Goal: Simple, professional, clear. Not flashy. Focus on solving a problem.

Tone:

• Practical
• Reliable
• Radio-focused
• Not “startup hype”

Headline: ELF – Modern Traffic Scheduling for Radio Stations

Subheading: Open-source commercial traffic management built for small and mid-size broadcasters.

Buttons: [ Request Demo ] [ View Pricing ]

Headline: Commercial Traffic Shouldn’t Be This Hard

Bullet points:

• Spreadsheets everywhere
• Manual spot conflicts
• No Rivendell-friendly exports
• Limited budgets for traffic software

Short paragraph explaining ELF solves these issues.

Headline: What ELF Does

• Advertiser and campaign management
• Automatic spot scheduling
• Conflict checking
• Daily log generation
• Rivendell-compatible export
• Web-based interface

• Community radio stations
• LPFM stations
• College radio
• Small commercial broadcasters

Short table with link to full pricing page.

Example:

Self-Hosted Support – $79/mo Hosted Plan – $149/mo Managed Plan – $349/mo

Button: [ View Full Pricing ]

Headline: Founding Stations Wanted

Offer:

• Discounted setup
• Direct developer support
• Feature input

Button: [ Become a Pilot Station ]

• Contact email
• Link to GitHub
• Link to TrafficElf wiki page
• Copyright notice