Traffic Elf is a web-based commercial traffic, client, and campaign management system designed for small to medium radio stations.

The goal of Traffic Elf is to provide a lightweight, modern, browser-based alternative to legacy radio traffic systems, focusing on:

• Client management
• Campaign tracking
• Commercial scheduling (future)
• Simple, grid-based workflows
• Local or self-hosted deployment

Traffic Elf is built as a classic web application:

• Frontend: HTML, CSS, JavaScript
• Backend: PHP (API layer)
• Database: MySQL
• UI Pattern: Sidebar + flyout menus + tabbed grids

High-level flow:

UI (Browser)
    ↓
JavaScript Grid Loader
    ↓
PHP API Endpoints
    ↓
MySQL Database

• Sidebar-based navigation
• Flyout menu system
• Grid views for Clients and Campaigns
• Multiple grids open simultaneously (tabbed interface)
• MySQL-backed data storage

• Database Schema & SQL Setup
• Development Environment
• User Interface & Grid System
• API Design
• Roadmap & Future Features